WINERIES AND THE ISSUE OF DUPLICATE CONTENT
Wine eCommerce and Vineyard branding websites tend to have masses of duplicate content. In some respects, this is not an issue. However, often this duplicate content triggers automatic spam or algorithms within Google’s AI system that causes the whole page or series of pages to be discounted in power or worse deindex from search results altogether. Why? Google doesn’t like duplicate content – ever! The problem is that commodities such as wine, when they are marketed, have a lot of information attached to them which does need to be repeated over and over depending on the sales channel being used.
WINE MERCHANTS USE DUPLICATE CONTENT
So wine merchants will list their wine specials – wine names, type and a short description which is most likely to have come to form the vineyard itself. Thus causing an issue of mass duplication. The copied same description will appear also on the vineyards’ website. An SEO Expert may spot the issue and update the wineries website content to remove duplication. However, more retailers will copy or update this information again repeating the problem in a vicious repeating cycle of boom or bust search results. You can guarantee, almost everyone in the sales process associated with that particular wine will duplicate the information.
VINEYARDS DUPLICATE THEIR OWN CONTENT
Even on the vineyard website, the same information may be repeated twice or more – once in a product index and again as a detailed listing.
If this is left uncontrolled, then Google will apply a big penalty for these duplicate instances of information.
THE SEARCH ENGINE MARKETING SOLUTION
For a Winery website, probably the only page that will be indexed by Google is the Products page so this needs to be carefully crafted to get all the right information on it.
Create a “view all” page for each product category (price, type, colour, material, etc) and in every variation apply rel=”canonical” to that page. If the website has its own search engine, add a “noindex, follow” tag to each of the pages generated by internal searches.
How To Fix Duplicate Content In Vineyard Websites
Fixing the issue of duplicate content on a website can produce huge gains in rankings in sites that have always struggled to rank before. We recommend a search engine optimisation expert in website structure only attempt to repair this.