What is the definition of SEO in 2018?
SEO is an acronym for search engine optimisation. The is the practice of enhancing a website to increase: Traffic, SERPs ranking or profit.
How to define SEO in 2018
Likely the best way to illustrate the SEO definition is to break it down into its component parts as they are today.
What SEO covers:
- Search Engine Result Enhancement
- Google My Business Optimization
- Social Media Management
- Pay Per Click Marketing
- Online Marketing
- Local Business Online Marketing
- Statewide business marketing
- Country Search Engine Optimisation
- Global Optimisation
- Youtube Ranking
- Reddit Ranking
- Facebook Post optimisation
- Blackhat SEO Tactics
- Whitehat SEO tactics
- Affiliate Marketing
- Lead Generation Marketing
- Rank and Rent Services
- Reputation Management
For the purest SEOs, there is a distinct difference between what is deemed organic SEO, because the rank or traffic is ‘free’ and traffic be got by paid adverts, such as Google Adwords, BING or Facebook marketing. Within the organic search engine marketing group there are said to be two subsets called firstly whitehat because they do not breach the search engines terms of service. Then there is the blackhat SEO group who operate on a scale from legal to illegal but will basically do anything to rank with little holds barred. Whichever type of SEO someone is practising one thing is very clear it is normal to enhance one’s targets results over competitors. A virtual digital arms race.