Tesco drops 300 wines from range and eliminates half price deals

Tesco finally unveiled the full extent of their new range and pricing policy at their autumn press tasting in London Tuesday. The stated focus of the retailer is to make the shopping experience ‘simpler, easier and better’. As part of this exercise the range has been reduced from over 950 lines to 650. However, it’s the company’s pricing and promotional strategy for wine, which has seen the biggest impact of radical change.

Reblogged 1 year ago from www.winebiz.com.au