Why SEO For Wineries is Specialised

WINERIES AND THE ISSUE OF DUPLICATE CONTENT

Google doesn’t like duplicate content – ever! The problem is that commodities such as wine, when they are marketed , have a lot of information attached to them which does need to be repeated over and over depending on the sales channel being used.

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WINE MERCHANTS USE DUPLICATE CONTENT

So wine merchants will list their wine specials – wine names, type and a short description which is most likely to have come form the vineyard itself. That same description will appear also on the vineyards’ website and so it goes on. Almost everyone in the sales process associated with that particular wine will duplicate the information.

VINEYARDS DUPLICATE THEIR OWN CONTENT

Even on the vineyard website the same information may be repeated twice – once in a product index and again as a detailed listing.
If this is left uncontrolled, then Google will apply a big penalty for these duplicate instances of information.

THE SOLUTION

For a Winery website, probably the only page that will be indexed by Google is the Products page so this needs to be carefully crafted to get all the right information on it.
Create a “view all” page for each product category (price, type, colour, material, etc) and in every variation apply rel=”canonical” to that page. If the website has an its own search engine, add a “noindex, follow” tag to each of the pages generated by internal searches.

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