Winemakers Target Genders With Grapes of Math

Chardonnay alone used to be enough. Now brands are going further in appealing to the sexes. When Constellation Brands Inc. rolled out a new wine range recently, it relied on a strategy that doesn’t always mix well with consumers: gender-based marketing. The website for the Callie Collection, named after the California coast where the wine grapes are grown, shows four women in a backyard, spreading a picnic blanket on the grass near a pool. Wine varieties—Chardonnay, Pinot Grigio and a red blend—were chosen because of their popularity with women. The bottle’s purple label with floral images was designed to attract female shoppers’ attention in a wine aisle dominated by dull colors.

Reblogged 3 months ago from www.winetitles.com.au

Butterball sues Australian wine company over name

It just won’t stop when it comes to trademark disputes involving the alcohol industry. Such disputes between wine, beer, and liquor companies are legion. In such a crowded industry, it needs to be hammered home that the purpose of trademark law is not so that big companies can bully smaller companies, but rather so that customers are protected from imitation products and from being confused as to who they are buying from. The latest such dispute is between Butterball, the turkey-selling king based out of North Carolina, and a small wine company in Australia. At issue is one of McWilliam’s Wines Group’s chardonnays, which the company has branded as its Butterball Chardonnay.

Reblogged 3 months ago from www.winetitles.com.au