Accolade Wines to spend £4m on Hardys

Accolade Wines has announced a £4 million (A$8.19m) above the line campaign for its leading wine brand Hardys, to coincide with its sponsorship of the English and Australian cricket teams ahead of the Ashes test matches with Australia. The new Hardys campaign will encompass a full ‘360 degree activation program’ which will run alongside the 2015 Ashes series, featuring an exclusive broadcast sponsorship on Sky Sports throughout this summer’s cricket season. It represents possibly the largest above-the-line investment by a wine brand in the UK.

Reblogged 1 year ago from www.winebiz.com.au

JD.com founder Richard Liu taps a2 milk, Treasury Wine to rival Alibaba

Chinese billionaire Richard Liu, is hunting Australian companies to fuel the global expansion of his e-commerce website, JD.com, and take on Alibaba Group founder Jack Ma. Liu has partnered with ASX-listed companies including a2 Milk and Treasury Wine Estates to create an “Australian mall”, which will sell authentic Australian product to China’s fast growing middle class. JD.com, a Nasdaq-listed company with a market capitalisation of $US46 billion ($60 billion), is China’s second biggest online retailer behind Ma’s Alibaba.

Reblogged 1 year ago from www.winebiz.com.au