Penfolds unveils Magill Estate redevelopment

Penfolds Magill Estate today unveils a new cellar door and restaurant to the public after a multi-million dollar redevelopment. The winery, one of the few single vineyards in the world located within city boundaries, will now offer a “world-class visitor experience” for both local and international guests.
Simon Marton, chief marketing officer, says the changes to Magill Estate include a state-of-the-art cellar door space repositioned at the front of the winery, and a new kitchen concept with indoor and outdoor dining.

Reblogged 1 year ago from www.winebiz.com.au

Perspectives on wine marketing research

Conducting marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by something so pleasurable where they doubt their own taste buds and defer to the opinions of “experts” to tell them what they should and shouldn’t like, and are often made to feel inferior for liking what they like (e.g., something sweet)?

Reblogged 1 year ago from www.winebiz.com.au

Neudorf releases first of its wine library collection

Neudorf Vineyards is releasing the first of its wine library as it down-sizes its 35-year collection.
Co-owner Tim Finn said wine was stored from each vintage as a reference point and for vertical tastings. “The time has come to release some of these precious cellared wines. The library is full of memories of people and vintages, celebrations and heartache,” he said. “We remember each year so clearly, the interns from France Germany and the States, pickers from all over the globe, the wonderful smooth vintages and the ones of quiet desperation; 1995 springs to mind.”

Reblogged 1 year ago from www.winebiz.com.au

Pour form: why wine is a tough sell

The industry’s move away from BYO dining is about more than just the licensing and labour costs, writes our Industry Observer. I remember a time when you would grab a bottle from the fridge and head out to a restaurant for dinner. Seems simple and I’m not recollecting something from the dim dark past; even 20 years ago it was commonplace. A couple of companies even specialised in making little chilled carriers to get your bottle there safely – they even had one for a cask bladder – ahh the joy of youth.

Reblogged 1 year ago from www.winebiz.com.au

Barossa winery makes deal to send two million bottles of wine to China

A Barossa Valley winery will soon be sending one point five million litres of wine to China in a deal struck with a private company. Seppeltsfield winery will send two million bottles of wine to company Nanshan, China’s largest private winemaker. Managing Director, Warren Randall, said Australian wineries must tailor their product to the Chinese market. He said Chinese wine consumption is set to rise by one billion litres in the next five years and much of the growth will be imported.

Reblogged 1 year ago from www.winebiz.com.au